Perspective from our own Sandrine Veillet (VP of Global HCP Product Management) on the power of high-value, highly relevant content to support clinical decisions. Find it in this month’s version of Pharmaceutical Market Europe.
Aptus Health is leveraging artificial intelligence to provide its clients with a deeper understanding of how HCPs consume data to better equip them to reach, engage with and influence this critical cohort.
Developments in data-collection and artificial-intelligence tools will impact how pharma marketers promote products said experts—including Tom Wassel, Director of Analytics at Aptus Health—at the ePharma Impact conference in New York on Wednesday.
According to the recent Taking the Pulse® 2018 study by DRG Digital/Manhattan Research, HCP websites are a preferred destination for HCPs looking for the information they need to support their practices. This includes websites like Univadis, a global digital destination for HCPs…